The annual sales target completion rate of the mos

2022-10-24
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More than half of the car companies' annual sales target completion rate is less than 40%, and none of the new energy car companies has achieved the set goal of the first half of the year

electromechanical; Mechanical and electrical products; New energy vehicles; Information Delivery; Industry information; Market conditions in 2018, China's automobile industry ended with the first decline in 28 years. The pressure of falling sales has made many auto companies take a cautious and conservative attitude towards the annual sales target of enterprises in 2019, which includes the general expectations of auto companies on domestic consumption capacity and policy prospects

the person in charge of independent brand enterprises told that the car market continued to be depressed this year, with the impact of policy withdrawal and the fermentation of risk aversion. Due to the uncertainty of Sino US trade friction, the decision-making of enterprises and the consumption confidence of residents tend to be conservative. Coupled with the impact of housing prices and other factors, the squeezing effect on other aspects of residents' consumption is very obvious

after statistics, securities noted that in the first half of this year, 13 of the 25 traditional car companies achieved their annual sales targets less than 40%, accounting for more than half of the enterprises in the statistics. However, none of the new energy vehicle enterprises has achieved the established semi annual sales target, and the average completion rate is less than 40%

the completion rate of the annual sales target of more than half of the car enterprises is less than 40%

in the face of the annual sales target set at the beginning of the year, few car enterprises achieve more than half of the time and half of the task. Statistics show that among the 25 mainstream passenger car enterprises, only GAC Honda, FAW Toyota and Beijing Benz have sales targets. We dare to promise that the quality standard of the experimental machine will reach the set completion plan

according to statistics, GAC Honda sold 742000 vehicles in 2018, and its 2019 sales target is not lower than last year's level, that is, 742000 vehicles. Data show that in the first half of 2019, GAC Honda sold 394500 vehicles in total, with a year-on-year increase of 16.4%, and the annual sales completion rate was as high as 53.2%, ranking first in the statistics of car enterprises

FAW Toyota, which ranks second in the completion rate, is a Japanese brand, and its 2019 sales target is set at 745000 vehicles. As of June, FAW Toyota has sold 378700 vehicles in the first half of the year, with a year-on-year increase of 6.3% and a target completion rate of 50.8%; Beijing Benz followed closely. Our main purpose is not to let an unqualified experimental machine flow to the market. Its sales volume in the first half of 2019 reached 282000, an increase of 11.9% year-on-year, and has achieved 50.4% of the annual target

it is noted that the target completion rate of eight auto companies, including Geely, FAW Audi, Nissan China, Fujian Benz, FAW Volkswagen, GAC group, SAIC General Motors and Great Wall Motors, remains between 40% and 50%, which means that the sales performance of the above auto companies is still good against the trend, and the annual sales target is still expected to be achieved. Among them, the sales target of Geely Automobile in 2019 is 1.36 million vehicles. Although the actual sales volume fell slightly by 15% in the first half of the year, the achievement of 651700 vehicles still makes it ranked first among independent brands, and the completion rate of annual sales volume reached 47.9%

as the top three seed players in the sales list in previous years, the sales targets of FAW Volkswagen, FAW Audi and SAIC GM have been achieved. With the rapid development of new energy vehicles, the success rates are 46.5%, 45.7% and 41.7% respectively, and there is no problem in achieving the targets; Compared with the same period last year, the sales volume of Nissan China, Fujian Benz and GAC group fell year-on-year, with completion rates of 44.9%, 44.5% and 43.5% respectively

in addition, 13 enterprises' sales volume target completion rate is below 40%, accounting for more than half of the number of statistical enterprises. Compared with the above-mentioned high-performance enterprises, the difficulty of achieving the goal rises abruptly. Among them, Mazda's annual sales completion rate was 37.3%, Dongfeng Yueda Kia was 36.8%, and Beijing Hyundai was 30.7%. In terms of independent brands, there was a general decline in the first half of the year. The completion rate of annual sales of Chang'an automobile was 33.5%, and that of GAC motor was 31.2%. After significantly reducing the sales target, DPCA actually sold only 64800 vehicles in the first half of the year, with a completion rate of only 27.6%, ranking at the bottom of the statistical enterprises

in this regard, automotive analyst Lin Shi said that the previous preferential policies of purchase tax reduction and exemption have stimulated consumption in the market. However, the negative effects of the policy withdrawal fully emerged last year

the introduction of the policy led to the release of many demands in advance, so there was a mismatch between time and sales, but on the whole, it did not increase demand, and even caused some car companies with lagging response to stampede sales. Lin Shicheng

none of the new energy vehicle enterprises achieved the sales target in the first half of the year

the high growth rate of nearly 60% of the new energy vehicle market in 2018 impressed the industry and even companies. Up to this year, the growth rate of the new energy vehicle market has slowed significantly. With the sharp decline of new energy subsidies, the annual sales forecast of 1.6 million vehicles of China Automobile Association is also full of variables

to this end, securities sorted out eight mainstream new energy vehicle companies that have announced annual sales targets and sales data for the first half of the year. Statistics show that in the first half of this year, none of the mainstream new energy vehicle enterprises achieved the established semi annual sales target, and the average completion rate was less than 40%

among them, benefiting from the low total number of sales targets, JAC new energy has the highest completion rate of 48.8%; Chery new energy has the lowest completion rate, only 26.8%. In addition, the parking spaces with high to low completion rates are SAIC passenger cars and Chang'an new energy, which are 40%, BYD, which is 34.7%, GAC new Vickers hardness value is the quotient energy obtained by dividing the experimental force by the indentation surface area, which is 30%, BAIC new energy, which is 29.6%, and Great Wall Euler, which is 27%

as early as October 2017, Chang'an Automobile released the Shangri La plan and established Chang'an new energy vehicle technology company, which plans to make a comprehensive transformation to the field of new energy. It is noted that in 2019, the sales target of Chang'an Automobile new energy is 76500 vehicles. Sales data show that from January to June this year, Chang'an sold 29000 new energy vehicles, achieving 40% of the annual sales target

at the beginning of this year, BYD set a sales target of 300000 new energy vehicles. Wang Chuanfu, chairman of the company, said publicly that BYD's sales of new energy vehicles will increase by 70% to 80% this year. Combined with the fact that BYD exceeded its target of 200000 vehicles in 2018, it will finally lock the expected sales of new energy vehicles this year at 420000. Data show that in the first six months of this year, BYD sold 145700 new energy vehicles, 34.7% of its annual sales target of 420000

like BYD, BAIC bjev exceeded its sales target last year. Last year, BAIC bjev sold 158000 new cars, exceeding the established annual sales target of 150000. In this context, BAIC bjev has set an annual sales target of 220000 vehicles. However, affected by the decline of subsidies and the adjustment of model structure, the data showed that in the first half of this year, BAIC bjev sold 65200 new energy vehicles, only 29.6% of the overall target. Combined with the weak volume of new energy vehicle market, it is very difficult to achieve the annual target

as another traditional strong force in the domestic new energy vehicle market, after five years of market expedition, SAIC new energy doubled its annual sales target this year to 200000 vehicles compared with 2018. It is noted that with the accelerated layout of Roewe and Mg in the field of new energy, the cumulative sales of SAIC new energy vehicles in the first half of the year exceeded 80000, an increase of 40% year-on-year, and the completion of the annual sales target reached 40%

or because of the overly optimistic expectation of the sales volume of the car market in 2019, Chery new energy set the minimum guarantee target for this year as 100000 vehicles and 150000 vehicles. However, data showed that Chery sold 26800 new energy vehicles in the first six months of this year, only 26.8% of the minimum target. It is worth mentioning that according to Chery new energy's plan, its sales target in 2020 is 200000 vehicles. With the launch of 2019 ant and its main models, including Ruihu E and ireze 5E, a new incremental rhythm may be formed at the sales end

following the formal cooperation with BMW, Great Wall Motors made another move in August last year, establishing the new energy brand Euler, and plans to hit the annual sales target of 100000 vehicles in 2019. According to the data, in the first half of this year, Euler sold 27000 vehicles, achieving 27% of its annual sales target

in addition, JAC new energy set the sales target of 80000 vehicles in 2019, an increase of 60% over last year. In the first half of this year, it achieved a cumulative sales volume of 39000 vehicles, achieving 48.8% of the annual target; For the 2019 sales target, GAC renewable energy plans to double its sales to 40000 vehicles and challenge 50000 vehicles on the basis of 2018

in this regard, Lin Shi believes that as an industry with a very long upstream and downstream industrial chain, the automobile industry plays an obvious driving role and has a great ability to absorb employment

I hope the government can introduce some favorable policies to boost the market, which can really effectively encourage consumption, rather than simply releasing demand in advance. Lin Shi said

the completion rate of annual sales targets of more than half of the new energy vehicle enterprises is less than 40%. None of the new energy vehicle enterprises has achieved the set targets in the first half of the year, which is collated and released by China mechanical and electrical products trading (hereinafter referred to as "machine trading"). If you need to reprint, please indicate the source of the article. For more information about the electromechanical industry, please click attention: electromechanical information of China's electromechanical products trading

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