The hottest traditional publishing still has room

2022-09-21
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Traditional publishing still has room for revitalization

how can traditional publishing get out of trouble in the face of rounds of book price wars, challenges of digital publishing, and stagnant national reading rate? Before the experiment, according to the requirements of strike energy, recently interviewed gongshuguang, Secretary of the Party committee and chairman of Hunan Publishing Investment Holding Group and chairman of Central South media

: today, with digital publishing in the ascendant, why do you propose to revitalize the traditional publishing industry

Gong Shuguang: I firmly believe that digital publishing will replace the function of paper publishing, but we should also see that it is still a mainstream form in today's publishing field, both in China and the world. Even today, under the premise that the traditional publishing industry has digital challenges, it still has not exhausted its development space. It can still improve and develop itself through system reform, technological innovation, and integration with digital publishing technology

as a new publishing industry, digital publishing still lacks strong content provision capabilities, that is, its platform and channel, and needs to be supported by content provided by traditional publishers. I propose to revitalize traditional publishing, not only in the context of digital technology to improve or enhance traditional publishing, but also because the revitalization of traditional publishing will have a strong role in promoting digital publishing

: in recent years, online bookstores have launched round after round of book price wars, and the book discounts in stores are getting larger and larger, Genuine electricity "In the automotive industry, sub books are even downloaded for free. How do you feel as a content provider and a publisher who must cooperate with stores? What impact do you think the price war will have on the publishing industry?

Gong Shuguang: my first feeling is pity. I only do this kind of toss when an industry is immature; I only do this kind of toss when an industry can't accommodate enough good enterprises; I'm an entrepreneur in an industry We don't have enough rationality, social rationality and commercial rationality before we do this kind of toss

if price reduction is taken as the main means of competition, or even the only means, I think it will only be harmful to the industry. In particular, the marking is drawn on the prepared sample by printing or hand (the addition of marking will not have any impact on the sample), which is only harmful and not beneficial to the reading of the whole people. Because in people's common sense, things without money will not be very valuable and will not attract attention at all. Just like the air, it is very important to say, but because it is free, people don't pay attention to it and pollute it at will. If books don't cost money, they will become the same as the air, which is the dirty result we face today. In this sense, I strongly disagree with the irrational behavior of price war

after the normal development of the industry, it is possible to reduce the profits of the publishing industry in order to serve the society. However, this means of vicious competition has led to the decline of the position of the whole book industry in people's hearts, the corruption of the profit model of the whole book industry, and the disorder of the economic order of the whole book industry, which is a disaster for the publishing industry

: how do you view the issue of universal reading? How can we improve the national reading rate

Gong Shuguang: National Reading and national wisdom can be injected repeatedly in a very short time to see how to say repeatability. It doesn't matter. You must be much smarter after reading a book? not always. However, if this nation does not study for a hundred or a thousand years, then the IQ of this nation is certainly not much higher. If we don't promote the wisdom of the nation, how can we achieve the great rejuvenation of the nation? But at the same time, I also want to say: the whole people can't rush or delay reading; It's no use spending too much money on reading for all

the so-called urgency means that after all, many of us are still running for a living, and it is difficult for them to read twoorthree books a month. The so-called delay means that no matter how many difficulties there are, we should actively advocate, because it is related to the national grand plan for the century and the millennium

for those who can combine reading with changing their living conditions, it is certainly feasible if the State supports them by purchasing books and tickets. However, if you can pay by yourself, you'd better pay by yourself, because this will be valued. We go to the supermarket to buy things every month. If we take buying oneortwo books as our daily budget, we can add up. At this time, the first step of universal reading will be achieved. This is the so-called no money. But at this stage, too much investment is obviously divorced from the actual needs, so I said that it is useless to spend too much

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